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Agenda

STAFDA's 44th Annual Convention & Trade Show

November 8-10, 2020

Anaheim Convention Center

May 20, 2020: Orange County, CA (Anaheim) Doctor Jeff Barke addresses COVID-19 in California


The city of Anaheim stands ready to host events in 2020 - including STAFDA's Convention & Trade Show. Learn about action taken by Anaheim businesses and the Anaheim Convention Center to prepare for a safe and responsible reopening by following the links below.

Registration opens from the members-only section

at 8:00 a.m. (Central) on June 29, 2020.


Saturday, November 7

7:00 a.m. – 5:00 p.m.     STAFDA Registration     Outside Hall D
                                                                         

7:00 a.m. – 6:00 p.m.     Exhibitor Move-In     Hall D
                                                                         

Sunday, November 8

7:00 a.m. – 6:00 p.m.   STAFDA Registration     Outside Hall D
 

7:00 a.m. – 5:00 p.m.   Exhibitor Move-In     Hall D

 

Continental Breakfast, 8:00 - 8:30 a.m. before workshops

 

8:30 a.m. - Noon          Four Concurrent Educational Workshops                             

  • 10 Commandments of Distributor Marketing by Ian Heller  213 A 

  • The Modern Distributor: Digital Transformation by Andrew Johnson  213 C               

  • Talk Triggers: Word of Mouth Marketing by Daniel Lemin    213 D                

  • How to Accelerate Your Competitive Advantage by Jim Pancero  213 B 


(Programs run 8:30 - 10:00, break from 10:00 - 10:30, Programs repeat 10:30 - Noon)  

Lunch on Own

Noon - 1:30 p.m.     NextGen Networking Luncheon     211 AB

1:00 - 3:00 p.m.        Economic Update with Alan Beaulieu     210 ABCD

1:45 - 4:00 p.m.        Speed Interviewing Opportunity     212AB

4:00 - 6:00 p.m.        Manufacturer Meetings (Various) These are internal meetings within a manufacturer's company or meetings with their reps; these are NOT meetings with distributors!  200 level rooms

6:00 – 9:00 p.m.       STAFDA Opening Party: Beach Blanket Bingo!     City National Grove of Anaheim

                                    

Monday, November 9

7:00 a.m. – 5:00 p.m.   STAFDA Registration     Outside Hall D

 

8:30 – 9:00 a.m.           General Session Seating      Arena                           

                                                         

9:00 – 11:00 a.m.         General Session: State-of-the-Industry reports and Keynote Speaker: Guy Kawasaki     Arena

                              

11:00 a.m. – Noon       Exhibitors/Reps in Hall for final show prep     Hall D

Lunch on Own


Noon – 5:00 p.m.        Trade Show     Hall D 

Evening                        Open to Associate Hospitality

                                                                                                                                                                                                                                ]                                                                                                                                               

Tuesday, November 10

7:30 a.m. – 2:00 p.m.    STAFDA Registration     Outside Hall D

7:30 - 8:45 a.m.              Targeted Workshops  (with breakfast served 7:00 - 7:30 a.m. before session)

                                          Ken Brown: Sales Compensation Plans     210 AB

                                          Greg Knight: Financial Strategies in a Post COVID World   212AB
                                                    

9:00 a.m. – 4:00 p.m.     Spouse/Companion Tour

8:00  - 9:00 a.m.              Exhibitors/Reps in Hall for final show prep     Hall D

9:00 a.m. – 2:00 p.m.     Trade Show     Hall D 

Lunch on Own   

5:00 – 6:30 p.m.              Closing Party      Pacific Ballroom/Anaheim Hilton

 

4:00 – 11:45 p.m.            Exhibitor Move Out     Hall D
 

 

Wednesday,  November 11

7:00 a.m. – 11:45 a.m.      Exhibitor Move Out     Hall D